Motor Show International Motor Show Luxembourg gets new identity! 

In the wake of the immense popular success which marked the 2023 edition of the International Motor Show Luxembourg, the first with a genuine Pole Position ‘touch’, the organizing team is working hard in preparation for the next edition, which will take place on November 13th to 16th… 2025! From now on, LuxExpo The Box will welcome the world of cars and motorcycles to its halls every two years.

For this next edition in 2025, Pole Position is already moving forward! So do not say International Motor Show Luxembourg, but rather IMS Luxembourg! A shorter name with more impact, and easier to communicate. A name accompanied by a new visual identity, well in tune with modern times.

And this is not the only change. While IMS Luxembourg 2023 opened its doors on Friday afternoon, the kick-off will now take place on Thursday evening, with a gala about which we will tell you more soon.
 
“The success of the 2023 edition, marked by enthusiasm among exhibitors and visitors alike, was a solid boost for the entire organizing team”, comments Jean-François Elst on behalf of Pole Position. “IMS Luxembourg is moving in the right direction, and you can count on us to take the spectacular nature of this event even further. We have numerous projects, and our partners – already present last year or having come forward since – share our enthusiasm.”

On March 16th and 17th, IMS Luxembourg will be present as part of the Autojumble, also organized at LuxExpo The Box. The opportunity for enthusiasts and others to gather plenty of information on what IMS Luxembourg 2025 will be like…

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