Motor Show Lotus continues its revival at IMS Luxembourg

If there is one manufacturer that has left a lasting mark on the history of motorsport and sports cars, it is undoubtedly Lotus! And Colin Chapman’s legacy is in good hands, judging by the number of new releases and projects being brought to fruition. Lotus Luxembourg will of course be part of the International Motor Show Luxembourg on Friday 10th, Saturday 11th and Sunday 12th of November, with a booth of 100 m² which will allow visitors to immerse themselves in the Lotus world, and discover or rediscover two models totally in tune with the modern times!

First, there is the Lotus Eletre, the brand’s first 100% electric Hyper-SUV, synonymous with first-rate driving and performance. The car will be put in the spotlights, together with the Lotus Emira, an authentic thermal sports car, inspired by icons of the past.

In addition to this exhibition, which is sure to raise some interest, Lotus Luxembourg will offer those who are interested the opportunity to test its models on a route starting from the International Motorsport Show site!

Meanwhile, the brand continues its development, with very specific objectives. Launched in 2018, the Vision80 roadmap defines the Lotus strategy aimed at transforming the brand by 2028, the year of its 80th anniversary. Lotus Luxembourg is part of this development, by offering its customers different models and technologies. With the Lotus Emira and Eletre, the varied offer responds to all types of needs. Even though this is still the launch phase, the order book already exceeds 17,000 vehicles for the Eletre and Emira combined. From next year onwards, and still in line with the same global strategy, the Lotus Emeya, a 100% electric 4-door Hyper-GT, will start production, joining the Lotus range as a flagship model. The demand for the new models is very high, and you can expect many surprises during the years to come…

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